Group project to create a coffee packaging/product with a focus on sustainability. We decided to imagine we are working with Oatly because they are environmentally conscious brand whose products we are familiar with. We created an instant coffee product from a fake spinout brand “Coffee-ly” that would complement their existing milk products. We designed the packaging to consist of two separable components for easier recycling, and made our graphics align with the current Oatly graphics, with some of our own additional elements. We also created a promotional poster in the style of the Oatly brand. Done as a project for the Elisava School of Design and Engineering Study Abroad Program (Design for Packaging Course).
Spring 2023
Packaging Design, User Research, Photography,
Art Direction
Digital and Physical
Adobe Illustrator, Photoshop, Lightroom and Figma